Communication

This post is a result of many informal talks I had over the last year. My main goal was to understand how people define...

Digital publishing provides the reader with an instant, digital book or magazine to read on a computer, smart phone, Ebook reader or tablet. Magazines...

New season of HBO’s Game of Thrones has just started, so maybe it’s a good time to think what we can learn about content...

We live in a world full of random information. In many cases, we tend to acquire the new knowledge by accident. We never know...

Utility or beauty – it is an eternal fight. Sports shoes or oxfords? Van or cabriolet? This question is important also in content marketing....

Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into...

Digital magazine publishing seems to be complicated. Not because of technological aspects of publishing, but even because of the problems with „digital magazine” term. So let’s...

This post should begin with the most important question that you probably have asked yourself: are you sure you find the audience for your...

Do you like this moment when you finish your piece of content? No matter what is it - you feel excitement. But quite soon...

Do you wonder how to make an infographic? And rightly so, because infographics are said to be one of the biggest content marketing trends...