Communication

This post we dedicate mainly to those who are thinking about publishing digital magazine, but are not sure if it’s worth it. If you...

Utility or beauty – it is an eternal fight. Sports shoes or oxfords? Van or cabriolet? This question is important also in content marketing....

New season of HBO’s Game of Thrones has just started, so maybe it’s a good time to think what we can learn about content...

Digital publishing provides the reader with an instant, digital book or magazine to read on a computer, smart phone, Ebook reader or tablet. Magazines...

Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into...

Digital magazine publishing seems to be complicated. Not because of technological aspects of publishing, but even because of the problems with „digital magazine” term. So let’s...

This post should begin with the most important question that you probably have asked yourself: are you sure you find the audience for your...

This post is a result of many informal talks I had over the last year. My main goal was to understand how people define...

Everyday people absorb hundreds of pieces of information. Nowadays, during one day we get them way more than the average person during one year...

We live in a world full of random information. In many cases, we tend to acquire the new knowledge by accident. We never know...