Communication
Content definition: 5 characteristics you need to know
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This post is a result of many informal talks I had over the last year. My main goal was to understand how people define...
Communication
4 advantages that will finally convince you to share your content
Digital publishing provides the reader with an instant, digital book or magazine to read on a computer, smart phone, Ebook reader or tablet. Magazines...
Communication
What Game of Thrones can teach us about content marketing
New season of HBO’s Game of Thrones has just started, so maybe it’s a good time to think what we can learn about content...
Communication
Content Curation – Provide Valuable Content Without Creating It
We live in a world full of random information. In many cases, we tend to acquire the new knowledge by accident. We never know...
Communication
Utility or beauty in content marketing
Utility or beauty – it is an eternal fight. Sports shoes or oxfords? Van or cabriolet? This question is important also in content marketing....
Communication
5 tips for creating killer headlines
Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into...
Communication
The most common ways of publishing digital magazines
Digital magazine publishing seems to be complicated. Not because of technological aspects of publishing, but even because of the problems with „digital magazine” term.
So let’s...
Communication
7 steps to create your digital magazine
This post should begin with the most important question that you probably have asked yourself: are you sure you find the audience for your...
Communication
10 best ways to promote your digital content
Do you like this moment when you finish your piece of content? No matter what is it - you feel excitement. But quite soon...
Communication
All about infographics
Do you wonder how to make an infographic? And rightly so, because infographics are said to be one of the biggest content marketing trends...