Utility or beauty in content marketing

Utility or beauty – it is an eternal fight. Sports shoes or oxfords? Van or cabriolet? This question is important also in content marketing. If I ask you, what is more important in your infographics, data or design, the answer is not easy.

Probably most of you will answer both. Partially you are right. Of course, I encourage you to take care of both sides of your publications. Appearance is important, and it would be stupid to say that is not. But I’ve seen many people so concerned about beauty, that they forgot about the content itself. That’s why I would like us to try stop thinking about look and focus just on utility.

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article was posted on PublishSoSimply blog

Co-founder and CEO at PublishSoSimply, co-owner of creative agency and university teacher. Strategic mind, digital nomad. Music festivals and Netflix are his favourite things in the world.