This post is a result of many informal talks I had over the last year. My main goal was to understand how people define content and how content should look in the close future. The modern content definition is hazy. It is everything that conjures up knowledge or emotions. The best option is for it to do both. It could be an Instagram photo, a long report, YouTube video or guide. If we can change our audience’s world by moving them or teaching them something, then we are going in the right direction. The outcome of my research pointed to 5 main factors that should characterize modern content.
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